Is Your Website Mobile First Index Ready?
Google’s mobile first index initiative has already commenced. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Though most of your clientele are not fond of using mobile devices, mobile first index is still a must-have in light of the fact that it entails suitable SEO practices. Outlined below are pointers to help you know of changes that your website needs.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching stores resource files of websites and this helps in achieving the same. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.
Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. A prudent thing to do would be keeping pop-ups away from your mobile site.